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In March 2012, Exposure was given a window of opportunity.
Or rather, eight large and particularly prominent windows in central London to do with what we pleased for a week.
With such a medium at our disposal, we needed a strong message.
And we decided change every window, every day.
So that meant we needed 40 strong messages.
40 messages to make people look twice, think twice, spark a conversation or simply raise an eyebrow and a smile.
Minimal design, maximum impact.
The writing on the wall.